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They offered something for sale at a certain price. 2 million people apparently thought it was worth the price and bought it. I don't understand how this reflects poorly on the game industry or the MMO industry at all.
$25 is not that much money. I think it's an outrageous amount for a pretend star-horse, but compared to the amount of valuable time people put into these games for similar rewards, it's a good deal.
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