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I would argue that's because tf2 had already made money and had an established player base and trading system when it went f2p. If tf2 suddenly vanished valve wouldn't be in any dept, in fact many would still be living comfortably.
When you have a massive initial investment to recoup, and a player base to build from scatch, and an economy to create, it becomes more complicated. Most companies end up in this downward spiral of not making enough money, having to resort to pay to win/pay to function stuff and cutting development costs, at which point the actual gameplay is affected by problems the company is having and players gradually leave because of it.
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