I often notice dozens (sometimes even 60ish) people on the forum -- mostly guests, obviously -- but way less people in-game on average. Yes I know that many people may be chilling at work, at school, or at some place where they do not have access to FF, but I feel that such a high number of forum viewers on average could be yielding a higher player base in-game.
What gives? Is there something I'm not seeing? Just a lot of random passerby? Former players coming back for nostalgic purposes? Spam bots?